Chase the robots?

Is it just me or is anyone else kinda creeped out by Chase's California ad campaign?

I mean, as a former WaMu customer, they seem to be doing a pretty good job of handling the transition.  (Apart, that is, from baiting consumers into low-interest loans and then jacking the rates up.)  But my bank account still works.  I can, like, write checks and deposit checks and stuff like that.

But seriously, they seem to have taken Minority Report as their ad inspiration.  "I've got it.  Take classic California imagery, turn it robotic blue, and replace the SUN with our LOGO!"

 

Is it really possible to read this tagline as anything other than a threat, probably from a different species?

WE'RE HERE FOR YOU, CALIFORNIANS.  EVEN YOUR BIKES AND BOATS CAN'T SAVE YOU NOW.  THE GREAT BLUE EYE OF CHASE IS WATCHING YOU, FOREVER.

 

Or consider these stills from a Chase commercial, casually using a Beatles song as if to say, yeah, we're freakin' RICH, man.  Succumb.  In the brave new world of Chase, we Earthlings are forced to live dreary lives of monotone isolation, drinking bad coffee with other unemployed people at a blue-collar diner, driving for days through unpaved desert landscapes, warmed only by the eery light of the blue Chase octagon.

 

 

 

Okay, already, you win.  I'm scared.  Now can I close my checking account?

Comments

[twitter.com/LaKarune]

Well yeah, especially when you put them all together. They hired George Orwell as a Creative Director, maybe?

[grossesse]

Seems interesting enough!But i can't predict that for what purpose you put this as to keep track of something ?Is it useful for people?Ne ways nice post!Thanks for sharing.